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It should come as little surprise that Iluma Agency is a Best Place to Work honoree. Founder and CEO Aaron Lee built the franchise marketing agency from the ground up. The goal has been to deliver innovative and effective digital marketing to global franchise brands.

But what sets it apart? “Beyond just the bits and bytes of what we do,” he says, “our secret sauce really comes down to our people, who dedicate themselves to being the agency you won’t hate.”

Lee boasts about the culture he’s nurtured and the people’s he’s recruited. It’s a place where people want to work. By getting the right people in the door who you can trust to abide by the values, understand and believe that they will do all that they can do get the job done, and ultimately create a structure of support to let the daily work happen along with the fun and exciting activities.

“We are proving that when you select the right employee and invest them into a team of like-minded individuals, then invest teams of like-minded individuals across an entire company, you create a structure that feeds itself,” he says. “You gain trust that your coworker will get it done if they say they will. You worry less when an employee works remotely – because you trust they are working. You know that you are never alone.”

The agency advances individual development and career growth, offers flex time that defies the 40-hour workweek, and tests whether they can measure what matters. In the end, it comes down to the people.

“We are a company built by people, run by people, designed to help other people,” Lee says. “If we didn’t have a ‘people-friendly’ culture, we’d simply go out of business.”