ILUMA Digital Marketing BLOG

Maximize Local Franchise Marketing Success at Every Stage Fixated on growth, international franchise brands understandably focus on the big picture—quickly attracting franchisees, expanding into new markets, and improving profitability. While these benchmarks are essential indicators of brand health, this global success is critically dependent on local achievement. A multi-unit brand is as strong as its individual units. Ensuring franchisee success requires local marketing support tailored not only to each individual market—but also to the lifecycle of each unit: pre-open, grand opening, and mature/established. Marketing strategy should also evolve as a<a class="more-link" href="https://www.ilumaagency.com/2018/03/01/lifecycle-approach-maximize-local-franchise-marketing-success-every-stage...

iluma Agency Executes Successful Marketing Test for Aveda’s Diverse Multi-Unit Business Growth Needs The client Aveda, owned by Estee Lauder, is a leading botanical hair and skin brand with more than 9,000 salons and spas worldwide. A distinct challenge and opportunity Aveda faced increasing pressure from salon and spa owners to provide greater marketing support and help drive new business to their individual business locations. With strict brand identity standards to uphold, it was crucial for Aveda to gain a thorough understanding of proposed marketing solutions prior to rolling outSEE DETAILS </s...

Your franchise brand is growing, opening more operating units exponentially each year. You’re executing a successful marketing campaign at the national brand level, profits are steady, and you’ve got your eye on Entrepreneur’s Franchise 500 list—but you know you could grow faster if your franchisees were doing more at the local level. Your franchise location owners need to generate more leads, convert them into paying customers, and increase retention by maximizing engagement with current clientele. Leveraging events through strategic digital and social media marketing tactics is crucial to boost localSEE DETAILS <span class="more-link-hover-...

The Content and Creative Director of iluma Agency, Sarah Rosenblum, has been with our company for more than 2 years and plays an important role in our LocalLight marketing program for franchisees and multi-unit businesses, including Orangetheory Fitness, Aveda, Massage Envy, and Tapout Fitness.From social media and blog articles that drive engagement, traffic, and brand awareness to e-blasts and ads that generate clicks and leads, she manages the creative strategy and production of influential digital marketing assets that serve as a perpetual source of growth for the franchise brands weSEE DETAILS

iluma Agency’s Comprehensive Marketing Campaign Leads Massage Envy’s South Florida Regional Co-Op to Growth and Success The client  Massage Envy is the first and largest massage and spa franchise in the market, with more than 1,000 locations and 1.5 million members nationally. A distinct challenge and opportunity Massage Envy’s individual franchise locations are grouped into regional co-ops. Spanning a large geographical area with diverse target client demographics, Massage Envy South Florida needed to provide their spa owners with individually focused marketing and increase return on regional marketing to justify pooled<a class="more-link" href="https://www.ilumaagency.com/2017/12/14/iluma-agencys-comprehensive-marketing-campaign-leads-massage-envys-south-florida-regional-co-op-growt...