ILUMA Digital Marketing BLOG

Samantha LeWinter, Digital Strategy Manager, joined iluma Agency in April 2017. She brings a wealth of expertise and talent to our team, the value of which can be seen every day as we continue to drive better and better results for our clients. Equipped with bright ideas and strong opinions as she lights the way to successful digital marketing campaigns, Samantha truly does what it takes to help brands shine. She’s also a pleasure to work with and simply to know. Samantha grew up in Weston, Florida, but has alsoSEE DETAILS

Referrals are one of the best ways to get new customers fast. Existing and new customers who love your business are excited to share it with the people they love.An integrated digital marketing strategy can take your referrals to the next level for uncharted growth. By integrated, we mean optimizing and coordinating across platforms (like ads, social media, email marketing, and blog) for greater success across the board.Here are 3 tactics you can use to generate more referrals for your business:1. Consistent and on-brand referral message, creative, and incentive.Let’s saySEE DETAILS </...

Think you know SEO? Think again. The ever-evolving landscape of digital marketing brings new trends and strategies the moment you’ve caught up to the last round. Stay on top of these SEO trends to keep your business’s website and digital marketing campaigns successful.1. Nurture leads.Studies and reports about e-consumer behavior suggest that customers do their research and take their time with the decision to buy. Capturing them as a lead isn’t enough. Email provides a constant line of communication and allows you to share additional resources with them, from testimonialsSEE DETAILS

Learn how to utilize this powerful marketing tool to generate valuable business growth across platforms.Think about your marketing goals. You want to generate leads, increase awareness of your brand, keep current customers interested in your products, and pump up the profit.You’re posting and engaging with customers on social media, running digital ads to reach new eyes, and using “grass roots” marketing such as flyer distribution and local event sponsorship. But if you’ve overlooked email marketing, you’re missing an integral part of your comprehensive marketing strategy.Email marketing alone boasts the abilitySEE DETAILS <span cla...

You may have heard that a complete digital marketing campaign for your business should include a blogging and content marketing component.One of the primary ways that blogs can boost your brand’s growth is by maximizing SEO, or search engine optimization, so your business appears higher in Google search results. This is especially crucial when you consider that most people won’t even click or tap through to the second page of results.Here are two of the more commonly known tricks for an SEO blog boost:Blog length of more than 300 wordsUseSEE DETAILS