ILUMA Digital Marketing BLOG

keeping up with the latest industry trends & agency news
meet-the-staff-lydia-pulver
Blog, Meet the Staff

Lydia Pulver, Account Executive, has been with Illuminati Studios for three years. As she communicates with our clients and works closely with our production team to ensure high-quality digital marketing services, she enjoys the variety of projects she’s involved in. One of her favorites? OTF car wrap designs and window graphics. If you’ve ordered car wrap designs or window graphics from Illuminati Studios, then you’ve likely had the fortune of speaking with Lydia. Those of us lucky enough to work with her here at our office in Miami Lakes, Florida,SEE DETAILS

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blogging-for-franchisees-seo-means-more-than-just-keywords
Blog, Orangetheory

A blog that promotes your franchise location should focus on consumer readability in order to boost search engine optimization and enhance overall digital marketing success. Your brand’s complete digital marketing campaign should include a blogging and content marketing component for your individual franchise location. One of the biggest boosts blogs can have on brand growth is that they help maximize SEO, or search engine optimization, meaning that the brand’s website and your individual franchise location’s microsite appear higher in Google’s search results. This is vital when you take into accountSEE DETAILS <span class...

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emma-email-marketing-for-orangetheory-fitness
Blog, Orangetheory, Uncategorized

Don’t ignore this powerful marketing tool to reach current members and prospects. Your goal is to grow your studio. You want to strengthen your existing member base and convert new members. This requires a multifaceted marketing approach. You’ll need to use a variety of techniques in an integrated strategy, as each component works to enhance the results of every other piece. Some of the big ones you’re probably already using are digital ads, social media posts, and ‘grass roots’ marketing (flyer distribution, local event sponsorships, etc). But one component isSEE DETAILS

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matt-works-behind-the-scenes-to-optimize-your-digital-campaigns
Blog, Meet the Staff

Digital Advertising Specialist Matthew Abad works behind the scenes here at Illuminati Studios to perpetually monitor, strategize, and optimize your digital campaigns for maximum performance and results. He pours his heart and energy into everything he does both in and out of the office, and we feel fortunate not only to have him on our team but also just to know him.

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drive-new-membership-online-reputation-management-and-social-engagement
Blog, Orangetheory

The holiday season is a beautiful time of year—for getting new members! New Year’s Resolutions can be the perfect motivator to bring new faces into your Orangetheory Fitness studio. And thanks to the Holiday CORE 4 Gift Pack, current members can give their friends and family access to your studio as a gift for Christmas or Hanukkah. With the potential for new membership so high, this is an especially crucial time to make sure your online reputation and social media community strategies are optimized. When resolution-makers search for a newSEE DETAILS

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